Start where the value is created
Most enterprise software begins at the corporation and looks down. We begin at the field, the worker and the day's actual decisions, and build upward from there.
Increase Income For All.
Technology should create economic value for everyone participating in the supply chain — not only the largest company at the top.
Value created at one level should be shared at that level.
- When a farmer becomes more productive
- the farmer earns more
- When supply becomes predictable
- the factory earns more
- When an estate reduces variation
- workers and shareholders benefit
- When a brand can see ground zero
- it can reward better performance
And when productivity rises while wasted inputs fall, the economic and the environmental outcome improve together rather than trading off.
How we hold ourselves to it.
Measure what actually happened
A recommendation is only worth something if someone acted on it and it paid. We record the prediction, the action and the outcome — including when we were wrong.
Say what we can prove
Where a number has been measured, we publish it. Where it has not, we say what we are testing instead of claiming a result.
Find Hidden Profits. Cut Waste.
Save the Planet.